Review Automation

Google Review QR Code: How to Create, Print and Share Yours

By , owner of Review Monster · Updated

Learn how to get your Google review QR code from your Business Profile, create and print it, share your review link, and fix it when it won't scan.

Business owner scanning a printed Google review QR code with a smartphone at a desk next to a laptop

You can get a Google review QR code for free from your Google Business Profile. Open your profile, select Read reviews, then Get more reviews. Your review link and a QR code sit on that screen.

Copy the link, or save the QR code by right-clicking it on a computer. Google says the code can't be made on a phone.

Lots of happy customers mean to leave a review later, then forget. A link in their texts, or a QR code they can scan at the counter, makes it easy to follow through.

How to find your Google review link (URL)

Google lays out the steps on its help page for making a review link or QR code:

  1. Go to your Google Business Profile.
  2. Select Read reviews, then Get more reviews.
  3. To copy the review link, select Copy.

That copied link is a short URL. It goes directly to the Google review box on your Google Business account's review page. Paste it into a text, an email, a receipt or your website.

From that screen you can also send review requests by email, WhatsApp message or a Facebook post.

Google moves its menus around. If an older tutorial sends you somewhere else, look for the Get more reviews button anyway.

If you can't find the option on your Google Business Profile at all, check that your profile is verified.

Do you have more than one location? Each location has its own Google Business Profile, so each one has its own Google review link. Copy the URL from the right profile so reviews land on the right listing.

How to get a free Google review QR code from your Google Business Profile

The QR code is on that same Get more reviews screen. Right-click it and choose Save image as, per Google's instructions. That's the easiest way to get a free Google review QR code with no extra tools.

If you're looking on your phone and can't find it, that's why. Wait until you're at a desk.

Each Google review QR code points to one specific listing. So each of your businesses needs its own.

You can also create a QR code yourself. Paste your review URL into a QR code generator and download the image. This helps if you want the code to match your brand colors or carry your logo.

Either way, create the QR code from the link you copied, not from a search result.

There are two kinds of QR codes, and the difference matters once you print:

TypeHow it worksGood for
Static QR codeYour review URL is built into the code. It can't be changed later.Signs and cards that won't change
Dynamic QR codeThe code points to a short link the generator controls, so you can change where it goes.Big print runs you don't want to redo

Some dynamic tools also count scans. The catch is that a dynamic code depends on the company that made it. If that service shuts down, the code can stop working. Google's own code points straight at your profile.

A few things decide whether a printed code works:

  • Size. A tiny code is hard to scan from across a counter.
  • Contrast. A dark code on a light background works best. Pale codes can fail, even if they match your brand.
  • Finish. Glossy paper can glare under shop lights. Print one test copy and check it where it will sit.
Tip: Before you print a stack of cards or a counter sign, scan the QR code with your own phone and make sure it opens your Google review box.

Where to print and share your QR code

Google's tips page suggests asking customers to visit a Google link or scan a QR code to leave a review. Its sharing guide says you can add them to customer emails, receipts and printed media.

What that looks like depends on your business:

  • A plumber or roofer can text the link the day the job wraps up, not day one.
  • A salon with regulars can keep a QR code stand at the front desk and add the link to appointment follow-ups.
  • A dentist can send the same plain message to every patient after a visit, without mentioning any treatment.
  • An auto shop can print the link or the QR code on the invoice.
  • A crew that works at people's homes can hand over a small review card with a business QR code on the back.

Should you text it or email it? Use whichever one your customers actually read. Plenty of businesses do both: a printed review code for people in front of them, and a link for everyone else.

You don't need special software. A copied link, a Google review QR code you print once, and the habit of asking will get you most of the way.

What Google and the FTC don't allow

Google says offering incentives for reviews, like free or discounted goods or services, is strictly prohibited. That includes a sign next to your QR code offering a discount for a Google review.

Google's Maps content policy also bans discouraging negative reviews and asking only your happy customers. Steer clear of all of these:

  • Discouraging negative reviews, or asking only your happy customers (often called review gating)
  • Pressuring people to leave a review while they're still at your business
  • Asking staff to collect a set number of reviews

The same policy does allow asking for real ones when you don't offer anything in return. So ask everyone, and let them say what they want.

Watch for this in QR code tools, too. Some send people to a "rate us" page first and only pass high ratings on to Google. That's still review gating.

The FTC has its own Consumer Reviews and Testimonials Rule. It took effect October 21, 2024. The FTC's Q&A says emailing every buyer for a review is a general request. It warns that asking only the customers you think are happy could break the FTC Act.

When your Google QR code or review link doesn't work

When a customer says the link or QR code is broken, the code itself usually isn't the problem. Here are the common causes:

  • The customer isn't signed in. Google says people must be signed into a Google Account to leave a Google review.
  • Google has blocked reviews on the business. Some categories, like schools, don't take reviews at all. Google may also turn them off for a while on a listing hit with spam or fake ones.
  • It works in one spot but not the other. The review option can show up in Google Search but not Google Maps, or the other way around.
  • The printed code won't scan. A code that's blurry, tiny or creased can fail. A dynamic QR code may also still point to an old URL.

If a review posts and then disappears, that's a different problem. Google's automated systems may filter out reviews they flag as suspicious, such as ones from a business's own network.

A link a developer built by hand may be tied to a place ID, and that ID can go stale when a business closes or moves. If your link is old or you've moved, copy a fresh one from Get more reviews in your Google Business Profile and create a new QR code to print.

The quickest check is to open the link yourself on a phone signed into a personal Google account, not your business one. Scan the printed QR code the same way. If the review box opens for you, the problem is probably on the customer's end.

Frequently asked questions

Can you make a QR code for a Google review?

Yes. Google will create a QR code for you on the Get more reviews screen of your Google Business Profile. You can also paste your Google review link into any generator.

Can I use a free QR code generator instead?

You can. Create the code, test it before you print it, and check whether it's a static or dynamic QR code. A dynamic one may stop working if that service goes away.

How do I find my review QR code later?

Open your Google Business Profile on a computer and go to Get more reviews again. The QR code is there whenever you need to save or print a fresh copy.

How do I leave a Google review for a business?

Search for the business on Google or Google Maps and sign in to your Google Account. Then open the reviews section and choose to write one. A review link or QR code skips the search and opens the box for you.

Bottom line: your Google review QR code is a few clicks away in your Google Business Profile, on a computer. Print it where people will see it, send the link to every customer, offer nothing in return, and test it yourself when someone says it's broken.

Related reading: What to Say When Asking for a Google Review (Templates) and Discounts for Google Reviews: Legal, but Is It Allowed?.

If you'd rather have review requests go out by text and email after every job, Review Automation from Review Monster handles collecting reviews in the background. Take a look at reviewmonster.com.

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