Connecting Facebook and Instagram for daily posts

In this article, you'll learn how to connect your Facebook Page so the photo we post to your Google listing every day also goes to Facebook and Instagram. It's one login. After that, the same photo reaches people on all three without you lifting a finger.

To open the Facebook step:

  1. In the dashboard menu, click Settings.
  2. Click Onboarding. Its steps open underneath it.
  3. Click Facebook & Instagram.

You can also get there from the Setup page. The Facebook connected item has a Connect Facebook button that opens your onboarding.

The Facebook & Instagram step in Settings › Onboarding
The Facebook & Instagram step in Settings › Onboarding

Choose what Facebook is for

Above the connect button are two switches:

  • Post 5-star reviews: turns your new five-star reviews into Facebook posts.
  • Daily content posts: sends the daily photo post to Facebook, and to Instagram too if it's linked.

Both start out on. If you turn both off, the Connect Facebook button is greyed out, because there'd be nothing to connect for.

Connect your Facebook Page

  1. Click Connect Facebook. Facebook opens in a small popup window.
  2. Log in with the Facebook account that runs your business Page and approve the access it asks for.
  3. When the popup closes, the step checks your connection.
Note: If nothing opens, your browser blocked the popup. You'll see a message asking you to allow popups. Allow them for this site and click Connect Facebook again.

If the account you logged in with doesn't run any Pages, the popup tells you so. Log in again with the account that's an admin on your business Page.

Starting the Facebook connection

If you run more than one Page

If your login runs more than one Page, you'll see Which Page? with a button for each one. Click the Page for this business. Nothing is connected, and nothing posts, until you pick one.

When you're connected

The step shows Posting to and your Page's name. If an Instagram professional account is linked to that Page, you'll also see and Instagram @ followed by its username.

Click Continue to move on. Continue stays greyed out until a Page is connected. If you'd rather do this later, click Not now.

Tip: Don't see the Instagram line? Instagram only works with a professional (business or creator) account that's linked to your Facebook Page. Link them in Facebook or Instagram, then click Change and connect again so we pick it up.

Connect a different Page

  1. Open Settings, then Onboarding, then Facebook & Instagram.
  2. Next to Posting to, click Change.
  3. Log in again in the popup and pick the Page you want.
Note: There's no disconnect button. Change is the only option here. To stop posting, turn the switches off on Social Posts, as shown below.

Turn Facebook and Instagram posting on or off

Each account's on/off switch lives on its own page:

  1. In the dashboard menu, click Social Posts.
  2. Click Facebook.

At the top of the page you'll find:

  • Facebook: posts the daily photo to your Page, with its own caption written from the photo.
  • Instagram: posts the same photo to your Instagram account, with the same caption as Facebook.
  • Five-star reviews: once a day, shares your newest five-star Google review on your Page as a picture.

Each switch saves as soon as you flip it. Below them is every post we've published to Facebook and Instagram, newest first. Click one to see the full caption and its View on Facebook or View on Instagram link.

The Facebook and Instagram switches on Social Posts › Facebook
The Facebook and Instagram switches on Social Posts › Facebook
Warning: The Facebook and Instagram posts ride along with your daily Google post. If the Google post is off, they don't run either, even with their switches on.
Note: Instagram only takes photos within a certain shape. A very wide or very tall photo is cropped from the center for Instagram. Facebook and Google still get the whole photo.

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