
Bright Peak Heating & Cooling
Boise, Idaho · Built from scratch
A full-size heating and cooling site, built the way the top HVAC companies in the valley build theirs.
What it has
- Instant quote tool: three picks and the visitor sees a typical installed price range, then leaves a name and number if they want it in writing
- Comfort Club membership page, coupons, financing and rebate pages, each with its own request form
- Case studies and project write-ups that show real jobs instead of stock photos
- A page for each service in each city, written for that city, not a swapped-in name
- Request-service form at the foot of every service and city page, feeding the CRM
The challenge
HVAC is a crowded search. The winners run deep sites with a page for every service and town.
What we did
We built that whole structure, with a price tool and forms that feed the CRM.
