In this article, you'll learn how to read the Microsites page in your dashboard and how to add microsites to your plan. A microsite is a small satellite site for one service in one city, on its own domain, with its own tracking number. This page shows how each one ranks in Google, how much traffic it gets, and every form, text and call it brings in, so you can see which sites are earning their keep.

To open Microsites:

In the dashboard menu, click Website.
In the list that opens under it, click Microsites.

If you don't see Microsites under Website, it's been hidden for your account. Get in touch with us and we'll sort it out.

If you don't have any microsites yet, the page says "No microsites yet" and offers the upgrade (see below). Once a site is set up, it shows up here with its own tab.

The Microsites page with a tab for each satellite site

Switching between your microsites

Each microsite has its own tab across the top of the page. A tab shows:

The site's name
A status pill: live, building or retired
The site's domain, or "no domain yet" if it doesn't have one

Click a tab to see that site. The first one opens on its own.

The site card

The first card is named after the site, with its status pill on the right. It lists:

Domain: the site's web address. Click it to open the site in a new tab.
Tracking number: the phone number shown on that site. If it hasn't been set up yet, it says "Not yet".
Calls ring: where calls to that number go. Either "The CRM, like your main line", or the phone number they forward to. If a whisper is set, you'll see the words you hear before the call connects.

Traffic, ranking and top queries

Under the site card are three cards with Google Search numbers for that site:

Traffic: clicks and impressions from Google Search by day, with totals for Clicks, Impressions and Click-through rate. The arrows compare this range with the one before it.
Ranking: the site's Average position in Google, with lines for the top queries behind it. Lower is better.
Top queries: what people searched to find the site, with Clicks, Impressions and Position for each, plus Clicks vs prev and Position vs prev against the previous window.

Changing the date range

In the top right of the Traffic or Ranking card, click a range: 28 days, 3 months, 6 months, 12 months or 24 months.
All three cards update. The page starts on 3 months.

Tip: Google usually reports two to three days behind, so the last couple of days may look empty. That's normal.

Form & lead submissions

This card lists everything the site's forms sent to your CRM: When, Name, Phone, Email, Message and Source. The last column shows the lead's number.

Find the submission you want.
Click its lead number. The CRM's Leads page opens with that lead already in the search box.

Texts

This card shows messages to and from the site's tracking number: When, Direction, From, To and Message. If a text had photos, you'll see how many attachments it had. Texts only show up once the site has a tracking number.

Calls

This card shows calls that came through the site's tracking number: When, Direction, Caller, Duration, Outcome and Recording. If the caller's name is known, it shows under their number.

Find the call you want.
In the Recording column, click Listen. The recording opens in a new tab.

A dash means there's no recording for that call. Like texts, calls only show up once the site has a tracking number.

Seeing older activity

Each of the three activity cards loads the most recent activity first. If there's more, a Load more button sits at the bottom of the card. Click it to add the next batch.

Adding microsites to your plan

Microsites come as a set of ten. You buy the set here, then pick the city, service and domain for each one, and we build them.

Note: Microsites are an add-on to a plan that includes a website, and the charge goes on the card you already pay with. If your account can't add them yet, the page says why under the button, with a Talk to us link to the Contact page.

To buy the upgrade:

In the top right of the page, click Add microsites. If you already have a set, the button reads Add 10 more microsites, with "used" counts under it.
Read the panel. It shows the setup charge for today and the amount added to your monthly plan, and notes that domains up to the yearly cap are included.
Click the Buy for … button to confirm, or Cancel to back out.

To pick your microsites:

Right after you buy, the Pick your microsites panel opens with one row per site. If you closed it, click Pick your 10 microsites to open it again.
In each row, type the City and the Service. The Domain you'd like box fills in from those two, and you can change it.
Click Check availability. The row tells you whether the domain is free, what it costs the first year and at renewal, and that it's included.
Fix any row that's refused. The domain needs both the city and the service in it, can't be one someone already owns or a premium name, and has to cost no more than the yearly cap.
Once every row is checked, click Submit my 10 microsites. Until then the button shows how many of the rows are checked. Finish later closes the panel without losing your paid slots.

After you submit, the page says "Got it. We're setting up your microsites" and each new site appears as a tab marked building. We register the domains and build the sites, and a tab turns live when its site launches.

Changing a microsite

This page is for watching how each site performs. You can't edit a microsite's pages from here. If you'd like something changed on one of your microsites, get in touch with us.

Understanding your microsites