In this article, you'll learn how to read the three tables on your Website report: the searches your site shows up for, the pages that bring people in, and the nearby businesses competing for the same searches. Together they tell you what's working on your site and who you're up against.

To open the Website report:

In the menu, click Reports.
Click Website underneath it.
If you have microsites, click the site you want in the row of tabs at the top. Your main site comes first and is marked Main site. A microsite Google hasn't confirmed yet is marked Verifying.

Note: Website only shows under Reports when your plan includes a website. Until your site is live, the page says your website isn't set up yet. Positions, keywords, pages and competitors are estimates, read once a week. The footnote at the bottom of the page shows the date of the last reading.

Top organic keywords

This table lists the Google searches your site shows up for, busiest first. Each row has four columns:

Keyword: the search itself. Click it to open that search on Google in a new tab, so you can see the results for yourself.
Volume: roughly how often people search for it.
Traffic: the estimated visits that search sends to your site.
Position: where your site ranks in Google's results for it. Lower is better, and 1 is the top spot. A dash means there's no position for it yet.

You see five searches at first. To see the rest:

Click View all under the table.
Click Show less to go back to the top five.

If your site doesn't rank for anything yet, the table reads "No ranking keywords yet."

The Top organic keywords table, with Volume, Traffic and Position for each search

Top organic pages

This table sits right below the keywords and shows which pages on your site bring in the most visits from Google:

URL: the page. Click it to open the page in a new tab.
Traffic: the estimated visits that page gets from Google.
Keywords: how many searches that page shows up for.

It works the same way as the keyword table. You see the top five, then View all opens every page and Show less shrinks it again. A site with no ranking pages reads "No ranking pages yet."

Opening the full list of keywords

Top organic competitors

This section sits higher up the page, under Organic positions. It only lists businesses local to you that show up for the same searches you do, so you're comparing yourself with real local competition, not big national sites. Hover the small i next to the heading for a one-line reminder of what it shows.

Reading the bubble chart

Each circle on the chart is a website:

Going across is Organic keywords: how many searches the site shows up for.
Going up is Organic traffic: how many visits it gets from Google.
Circle size is Organic pages: the bigger the circle, the more of that site's pages rank. The chart says so at the top.

Your own site is the blue circle. A circle further up and to the right is doing better in search. Move your mouse over any circle to see that site's organic traffic, organic keywords and organic pages. The other circles fade so the one you're on stands out. If nobody nearby shares searches with you yet, the chart reads "No local competitors found yet".

Choosing who's on the chart

Under the chart you'll see your own domain with "— target" next to it. That's your site, and it's always on the chart.

Below that is the list of competitors. Your top five are on the chart to start with.

Click the box next to a competitor to take them off the chart.
Click it again to put them back. A ticked box takes on the same color as that competitor's circle.

Unticking someone only removes them from the chart. They stay in the list.

What the columns mean

Domain: the competitor's website, with the business's name beside it when we have it. Click the domain to open their site in a new tab.
Keyword overlap: a bar comparing how many searches each competitor shares with you. The longest bar is the competitor who overlaps with you most.
Common keywords: how many searches you both show up for.
Share: the share of your searches that this competitor also shows up for.
Competitor's keywords: how many searches they show up for in total.

Seeing more competitors

The list shows five competitors at first.

Click Show top 20 under the list. If fewer than 20 local competitors were found, the button reads Show all with the number instead.
Click Show less to go back to five.

Once the list is longer, you can tick any of those extra competitors to add them to the chart too.

If no nearby business shares searches with you yet, the list reads "No local competitors share keywords with this site yet."

The local competitors bubble chart with the competitor list underneath

Tip: A competitor with a high Share but far fewer keywords than you is worth a look. They're going after the same customers with a smaller site. Open their site and see which services and towns they cover.

On the phone app

The same report is in the phone app. Open Reports, then tap Website under Review Monster reports. The tables and buttons are the same. On the chart, tap a circle instead of hovering to see its numbers, and tap it again or anywhere else to clear the card.

Top organic keywords, pages and local competitors