Connecting Facebook and Instagram for daily posts

In this article, you'll learn how to connect your Facebook Page so the photo we post to your Google listing every day also goes to Facebook and Instagram, and so your new five-star reviews can be shared as posts. It's one login. After that, the same photo reaches people on all three without you doing anything.

To open the Facebook step:

  1. In the dashboard menu, under Support, click Settings.
  2. Click Onboarding. Its steps open underneath it.
  3. Click Facebook & Instagram.

You can also get there from the Setup page. On the Daily posts tile, the Facebook connected item has a Connect Facebook button that opens your onboarding.

The Facebook & Instagram step in Settings › Onboarding
The Facebook & Instagram step in Settings › Onboarding

Choose what Facebook is for

Under the phone picture are two switches:

  • Post 5-star reviews: your new five-star reviews become Facebook posts.
  • Daily content posts: the daily photo post goes to Facebook, and to Instagram if it's linked.

Both start out on. If you turn both off, the Connect Facebook button is greyed out, because there'd be nothing to connect for.

Note: These two switches record what you want during setup. The live on/off switches for each account are on Social Posts › Facebook, covered below.

Connect your Facebook Page

  1. Click Connect Facebook. The button reads Opening Facebook… and Facebook opens in a small popup window.
  2. Log in with the Facebook account that runs your business Page and approve the access it asks for.
  3. The popup shows Facebook connected and closes itself. Back on the step, the button reads Checking… while it confirms the connection.
Starting the Facebook connection
Note: If nothing opens, your browser blocked the popup. You'll see a message asking you to allow popups for this site. Allow them and click Connect Facebook again.

If the account you logged in with doesn't run any Pages, the popup says so and asks you to log in with the account that's an admin on your business Page. Close it and try again with that account.

If you run more than one Page

If your login runs more than one Page, the popup tells you how many and sends you back to the step. There you'll see Which Page? with a button for each one. Click the Page for this business. Nothing is connected, and nothing posts, until you pick one.

When you're connected

The step shows Posting to and your Page's name. If an Instagram professional account is linked to that Page, you'll also see and Instagram @ followed by its username.

Click Continue to move on. Continue stays greyed out until a Page is connected. If you'd rather do this later, click Not now.

Tip: Don't see the Instagram line? Instagram only works with a professional (business or creator) account that's linked to your Facebook Page. Link them on Facebook or Instagram, then click Change and connect again so we pick it up.

Connect a different Page

  1. Open Settings, then Onboarding, then Facebook & Instagram.
  2. Next to Posting to, click Change.
  3. Log in again in the popup and pick the Page you want.
Note: There's no disconnect button. Change is the only option here. To stop posting, turn the switches off on Social Posts, as shown below.

Turn Facebook and Instagram posting on or off

Social Posts is part of the SEO plan. Each account's on/off switch lives at the top of the Facebook page:

  1. In the dashboard menu, click Social Posts.
  2. Click Facebook.

The page is titled Facebook & Instagram. At the top you'll find three switches:

  • Facebook: posts the daily image to your connected Facebook Page, with its own caption written from the photo.
  • Instagram: posts the same image to your connected Instagram account, with the same caption as Facebook.
  • Five-star reviews: once a day, shares your newest five-star Google review on your Facebook Page as a picture.

Each switch saves as soon as you flip it. Below them is every post we've published to Facebook and Instagram, newest first. Click one to see the full caption and its View on Facebook or View on Instagram link.

The Facebook, Instagram and Five-star reviews switches on Social Posts › Facebook
The Facebook, Instagram and Five-star reviews switches on Social Posts › Facebook
Warning: The Facebook and Instagram posts ride along with your daily Google post. If the Google post is off, they don't run either, even with their switches on. The switch descriptions say so when that's the case.
Note: Instagram only takes photos within a certain shape. A very wide or very tall photo is cropped from the center for Instagram. Facebook and Google still get the whole photo.